Ventus and Business Process Outsourcing Article

Ventus and Business Process Outsourcing - Article Example The company focuses on delivering value to its customers in various areas such as cost-savings, service level quality, and process improvements. The customers chose Ventus due to its superior performance and the cost savings that were incurred. Ventus also provided value added services such as designing specific systems to deal with busy seasons such as holidays, for example, it developed a system for a flower company that dealt with the spike in calls on Valentine’s day and Mother’s day. The Philippine BPO industry has been hit by the global recession. Due to this most companies are forgoing new projects and consolidating outsourcing services in one area to cut cost. The recession has been a major challenge for Ventus as it has decreased the number of present and potential customers. Outsourcing was usually for corporations that were involved in financial services, retailers, and travel firms which were the hardest hit by the recession. Banks and other financial institutions have merged and wrapped up their various operations to cut costs. Companies who have incurred losses have dropped plans to outsource the processes. The fierce competition in the BPO industry in the Philippines will make it more difficult for Ventus and its competitors to survive as the customers decrease and profits fall. Ventus can address the challenges it faces by diversification into other countries apart from America. Before the financial crisis, Ventus had diversified its customer base by reaching out to local customers. Domestic clients cushioned the impact of the global financial crisis on Ventus and helped it sustain profitability and growth. Thus Ventus should focus more of its resources locally and globally. This will enable Ventus to diversify its market and risks.  Ã‚